Lightsource bp is a global leader in renewable energy development, operating at the intersection of sustainability, technology, and innovation. I worked within the in-house design function, contributing across multiple strategic initiatives while operating as a mid-weight designer with increasing ownership and responsibility.
Project overview
During my time at Lightsource bp, I worked across a broad portfolio of projects, ranging from everyday brand and marketing design to large-scale strategic initiatives. These included the company’s Sustainability drive, the “Be The Change” recruitment campaign, and digital product work for the Tribe App, developed under LSBP Labs (the company’s technology and innovation arm).
While reporting to a Senior Designer, I often acted as a design lead in practice, owning end-to-end delivery across multiple disciplines from brand identity and UX design to motion and digital execution.
Design & UX Process
1. Brand Understanding & Creative Direction
Embedded into the Lightsource bp brand and sustainability values.
Worked closely with stakeholders to interpret briefs and translate them into clear creative solutions.
Helped evolve visual consistency across campaigns while supporting innovation and experimentation.
2. Concept Development & Design Execution
Developed concepts and delivered design across:
Brand identity systems
Marketing and recruitment campaigns
Sustainability communications
Played a key role in overhauling existing design structures, improving consistency and scalability.
3. Digital & UX Design
Designed UX flows and interfaces using Adobe XD.
Contributed to:
Website design
Tribe App UX and visual design
Worked closely with developers and product teams within LSBP Labs to ensure feasibility and usability.
4. Motion & Visual Storytelling
Created motion design assets to support campaigns and internal communications.
Used motion to bring clarity and energy to sustainability messaging and recruitment narratives.
5. Collateral & Asset Creation
Designed and produced a wide range of assets, including:
Fonts and typographic treatments
Brochures, leaflets, and posters
Web and app assets
Ensured assets were production-ready and aligned to brand standards.
Key Projects
Sustainability Drive
Supported the company’s sustainability messaging through clear, engaging visual communication.
Helped reinforce Lightsource bp’s mission and values across internal and external channels.
“Be The Change” Recruitment Campaign
Contributed to a full creative overhaul of the recruitment campaign.
Helped reshape the visual identity and messaging to attract purpose-driven talent.
Delivered assets across digital, motion, and print.
Tribe App (LSBP Labs)
Worked on brand identity and UX design for the Tribe App.
Designed UX screens and flows in Adobe XD.
Supported the app’s visual language across web and mobile.
Challenges
Balancing multiple projects with varying timelines and stakeholders.
Moving between brand, marketing, and product design contexts.
Delivering high-quality work while operating under evolving briefs and tight deadlines.
Growing leadership responsibilities while reporting to senior oversight.
Results
Supported the delivery of high-impact sustainability and recruitment campaigns.
Contributed to improved design consistency and structure across Lightsource bp projects.
Helped deliver a functional and branded digital product experience through the Tribe App.
Demonstrated versatility across brand, UX, motion, and digital design.
Built a strong foundation for progression into senior and lead design roles.
Growth & Leadership
Acted as a trusted designer within the team, often owning projects end-to-end.
Collaborated closely with Senior Designers, developers, and stakeholders.
Developed cross-disciplinary skills that now underpin your senior UX and Creative Direction work.
Lightsource bp is a global leader in renewable energy development, operating at the intersection of sustainability, technology, and innovation. I worked within the in-house design function, contributing across multiple strategic initiatives while operating as a mid-weight designer with increasing ownership and responsibility.
Project overview
During my time at Lightsource bp, I worked across a broad portfolio of projects, ranging from everyday brand and marketing design to large-scale strategic initiatives. These included the company’s Sustainability drive, the “Be The Change” recruitment campaign, and digital product work for the Tribe App, developed under LSBP Labs (the company’s technology and innovation arm).
While reporting to a Senior Designer, I often acted as a design lead in practice, owning end-to-end delivery across multiple disciplines from brand identity and UX design to motion and digital execution.
Design & UX Process
1. Brand Understanding & Creative Direction
Embedded into the Lightsource bp brand and sustainability values.
Worked closely with stakeholders to interpret briefs and translate them into clear creative solutions.
Helped evolve visual consistency across campaigns while supporting innovation and experimentation.
2. Concept Development & Design Execution
Developed concepts and delivered design across:
Brand identity systems
Marketing and recruitment campaigns
Sustainability communications
Played a key role in overhauling existing design structures, improving consistency and scalability.
3. Digital & UX Design
Designed UX flows and interfaces using Adobe XD.
Contributed to:
Website design
Tribe App UX and visual design
Worked closely with developers and product teams within LSBP Labs to ensure feasibility and usability.
4. Motion & Visual Storytelling
Created motion design assets to support campaigns and internal communications.
Used motion to bring clarity and energy to sustainability messaging and recruitment narratives.
5. Collateral & Asset Creation
Designed and produced a wide range of assets, including:
Fonts and typographic treatments
Brochures, leaflets, and posters
Web and app assets
Ensured assets were production-ready and aligned to brand standards.
Key Projects
Sustainability Drive
Supported the company’s sustainability messaging through clear, engaging visual communication.
Helped reinforce Lightsource bp’s mission and values across internal and external channels.
“Be The Change” Recruitment Campaign
Contributed to a full creative overhaul of the recruitment campaign.
Helped reshape the visual identity and messaging to attract purpose-driven talent.
Delivered assets across digital, motion, and print.
Tribe App (LSBP Labs)
Worked on brand identity and UX design for the Tribe App.
Designed UX screens and flows in Adobe XD.
Supported the app’s visual language across web and mobile.
Challenges
Balancing multiple projects with varying timelines and stakeholders.
Moving between brand, marketing, and product design contexts.
Delivering high-quality work while operating under evolving briefs and tight deadlines.
Growing leadership responsibilities while reporting to senior oversight.
Results
Supported the delivery of high-impact sustainability and recruitment campaigns.
Contributed to improved design consistency and structure across Lightsource bp projects.
Helped deliver a functional and branded digital product experience through the Tribe App.
Demonstrated versatility across brand, UX, motion, and digital design.
Built a strong foundation for progression into senior and lead design roles.
Growth & Leadership
Acted as a trusted designer within the team, often owning projects end-to-end.
Collaborated closely with Senior Designers, developers, and stakeholders.
Developed cross-disciplinary skills that now underpin your senior UX and Creative Direction work.