Lightsource Labs is the innovation and technology arm of Lightsource bp focused on smart energy solutions. I led design on Tribe, an advanced energy management platform that gives homeowners visibility and control over their home energy usage through a connected app and ecosystem.
Company
Tribe App
Timeline
2020
—
2020
Role
UX Designer, Brand identity
Project overview
Tribe is a smart home energy management product that connects home energy assets — from solar panels and battery systems to EV chargers and appliances — in a unified user experience. Its goal is to help users understand live energy usage, optimise energy flows, and reduce costs and carbon impact.
I was brought in as Lead Designer to reimagine the brand and user experience of Tribe’s digital presence, including:
A brand refresh tailored to an evolved target audience
A UX redesign of the mobile app
Website design aligned with the new identity
Collateral and visual systems that supported the product’s narrative
My work involved brand identity refinement, UX design and strategic visual language across product screens and web interfaces.
Design & UX Process
1. Brand & Audience Refocus
Positioned the Tribe brand to better speak to homeowners and energy-savvy users.
Refined visual language to reflect trust, simplicity and technological clarity.
Redesigned logo and identity elements to feel intuitive and modern within the energy tech space.
2. UX Strategy
Audited the existing experience to identify gaps in clarity and engagement.
Defined a simplified information hierarchy that made complex energy data accessible.
Aligned app navigation and web content with user needs around real-time visibility, control and planning.
3. UX & UI Design
Led UX design for key user flows in Adobe XD, from onboarding to live data dashboards.
Designed screens showing energy usage, savings, and smart scheduling.
Developed visual patterns to support timely insights (energy graphs, alerts, summaries).
4. Website Experience
Designed web pages to showcase product value, features and homeowner benefits.
Ensured visual consistency with the app’s UI and brand identity.
Focused on messaging that clearly communicated why the product matters.
5. Cross-Functional Collaboration
Worked closely with product leads, developers and senior stakeholders within Lightsource Labs.
Balanced technical constraints (e.g., data integration and hardware tie-ins) with user clarity.
Iterated based on stakeholder feedback and usability insights.
Challenges
Complex energy data: Making live consumption, generation and savings data intuitive for everyday users required careful UX structuring and clear visual hierarchy.
Brand-to-product alignment: Ensuring Tribe’s brand identity reflected both trustworthy energy tech and approachability for households involved striking the right balance between utility and personality.
Multi-touchpoint design: Aligning experiences across the mobile app and website while keeping interactions simple and engaging.
Collaborating with a small core design-tech team while working alongside external stakeholders in product management and technology.
Results
Delivered a modernised brand identity that grounded the Tribe product in clarity and user trust.
Redesigned the UX of the app and supporting web presence, improving navigation, information hierarchy and visual communication.
Provided scalable design patterns that could be applied in future feature evolution.
Positioned Tribe as a clearer, more engaging energy management solution that connects technical capability with everyday household use.
Leadership & Ownership
Acted as the design lead, driving both brand and UX outcomes from concept through delivery.
Balanced creative exploration with practical delivery in a product context.
Influenced how the product communicated technical value through better visual storytelling.
Lightsource Labs is the innovation and technology arm of Lightsource bp focused on smart energy solutions. I led design on Tribe, an advanced energy management platform that gives homeowners visibility and control over their home energy usage through a connected app and ecosystem.
Company
Tribe App
Timeline
2020
—
2020
Role
UX Designer, Brand identity
Project overview
Tribe is a smart home energy management product that connects home energy assets — from solar panels and battery systems to EV chargers and appliances — in a unified user experience. Its goal is to help users understand live energy usage, optimise energy flows, and reduce costs and carbon impact.
I was brought in as Lead Designer to reimagine the brand and user experience of Tribe’s digital presence, including:
A brand refresh tailored to an evolved target audience
A UX redesign of the mobile app
Website design aligned with the new identity
Collateral and visual systems that supported the product’s narrative
My work involved brand identity refinement, UX design and strategic visual language across product screens and web interfaces.
Design & UX Process
1. Brand & Audience Refocus
Positioned the Tribe brand to better speak to homeowners and energy-savvy users.
Refined visual language to reflect trust, simplicity and technological clarity.
Redesigned logo and identity elements to feel intuitive and modern within the energy tech space.
2. UX Strategy
Audited the existing experience to identify gaps in clarity and engagement.
Defined a simplified information hierarchy that made complex energy data accessible.
Aligned app navigation and web content with user needs around real-time visibility, control and planning.
3. UX & UI Design
Led UX design for key user flows in Adobe XD, from onboarding to live data dashboards.
Designed screens showing energy usage, savings, and smart scheduling.
Developed visual patterns to support timely insights (energy graphs, alerts, summaries).
4. Website Experience
Designed web pages to showcase product value, features and homeowner benefits.
Ensured visual consistency with the app’s UI and brand identity.
Focused on messaging that clearly communicated why the product matters.
5. Cross-Functional Collaboration
Worked closely with product leads, developers and senior stakeholders within Lightsource Labs.
Balanced technical constraints (e.g., data integration and hardware tie-ins) with user clarity.
Iterated based on stakeholder feedback and usability insights.
Challenges
Complex energy data: Making live consumption, generation and savings data intuitive for everyday users required careful UX structuring and clear visual hierarchy.
Brand-to-product alignment: Ensuring Tribe’s brand identity reflected both trustworthy energy tech and approachability for households involved striking the right balance between utility and personality.
Multi-touchpoint design: Aligning experiences across the mobile app and website while keeping interactions simple and engaging.
Collaborating with a small core design-tech team while working alongside external stakeholders in product management and technology.
Results
Delivered a modernised brand identity that grounded the Tribe product in clarity and user trust.
Redesigned the UX of the app and supporting web presence, improving navigation, information hierarchy and visual communication.
Provided scalable design patterns that could be applied in future feature evolution.
Positioned Tribe as a clearer, more engaging energy management solution that connects technical capability with everyday household use.
Leadership & Ownership
Acted as the design lead, driving both brand and UX outcomes from concept through delivery.
Balanced creative exploration with practical delivery in a product context.
Influenced how the product communicated technical value through better visual storytelling.