A13 Studios is a production company focused on culturally relevant storytelling. I partnered with the studio to lead the creative direction of a documentary exploring the #EndSARS movement, a pivotal moment in Nigerian history that sparked global conversations around police brutality, youth activism, and systemic injustice.
Company
Apple TV
Timeline
2020
—
2021
Role
Creative Director (Uncredited)
Project overview
The project aimed to document the End SARS protests, capturing the voices, emotions, and lived experiences of those directly affected. The documentary sought to balance journalistic integrity with human storytelling, ensuring the narrative remained authentic, respectful, and impactful.
As Creative Director, I was responsible for shaping the overall creative vision — from narrative structure and visual tone to storytelling consistency across interviews, archival footage, and motion elements. The final documentary was successfully distributed on Apple TV, bringing the story to an international audience.
Challenges
Handling sensitive subject matter: The project covered trauma, loss, and political tension, requiring a careful and ethical storytelling approach.
Narrative clarity: Condensing a complex, emotionally charged movement into a cohesive documentary without oversimplifying events.
Balancing authenticity with platform standards: Ensuring the story remained raw and truthful while meeting Apple TV’s production and editorial expectations.
Remote and evolving production constraints: Coordinating creative direction across teams and contributors while responding to rapidly changing political and social contexts.
Results
Global distribution on Apple TV, amplifying the voices of the End SARS movement to an international audience.
Delivered a cohesive and emotionally resonant documentary that balanced activism, storytelling, and cinematic quality.
Strengthened A13 Studios’ reputation for producing culturally significant, platform-ready content.
Demonstrated leadership in guiding a sensitive, high-impact project from concept through to final delivery.
A13 Studios is a production company focused on culturally relevant storytelling. I partnered with the studio to lead the creative direction of a documentary exploring the #EndSARS movement, a pivotal moment in Nigerian history that sparked global conversations around police brutality, youth activism, and systemic injustice.
Company
Apple TV
Timeline
2020
—
2021
Role
Creative Director (Uncredited)
Project overview
The project aimed to document the End SARS protests, capturing the voices, emotions, and lived experiences of those directly affected. The documentary sought to balance journalistic integrity with human storytelling, ensuring the narrative remained authentic, respectful, and impactful.
As Creative Director, I was responsible for shaping the overall creative vision — from narrative structure and visual tone to storytelling consistency across interviews, archival footage, and motion elements. The final documentary was successfully distributed on Apple TV, bringing the story to an international audience.
Challenges
Handling sensitive subject matter: The project covered trauma, loss, and political tension, requiring a careful and ethical storytelling approach.
Narrative clarity: Condensing a complex, emotionally charged movement into a cohesive documentary without oversimplifying events.
Balancing authenticity with platform standards: Ensuring the story remained raw and truthful while meeting Apple TV’s production and editorial expectations.
Remote and evolving production constraints: Coordinating creative direction across teams and contributors while responding to rapidly changing political and social contexts.
Results
Global distribution on Apple TV, amplifying the voices of the End SARS movement to an international audience.
Delivered a cohesive and emotionally resonant documentary that balanced activism, storytelling, and cinematic quality.
Strengthened A13 Studios’ reputation for producing culturally significant, platform-ready content.
Demonstrated leadership in guiding a sensitive, high-impact project from concept through to final delivery.